Few content creators think about the Americans with Disabilities Act (ADA) when creating videos. Title II of the Act specifies guidelines for state and local entities — courts, schools, police departments, etc. — that record and edit publicly available videos so those with disabilities can access information. Although not a legal requirement, commercial organizations can also follow these guidelines to improve access to information for their audiences.
Creating ADA compliance videos allows everyone to access your video content, regardless of ability. All audiences will understand the audio and visual portions of your videos, resulting in a better viewing experience.
Here's how to create ADA compliance videos in your organization.
The ADA requires that all videos, whether for informational or entertainment use, include captions so those with hearing-related conditions can access information. Iowa State University has created some best practices for fulfilling this requirement. These best practices include:
Including captions in your videos can also benefit other audiences. For example, you can make your video content more accessible to viewers who are learning English. Furthermore, research shows captioned media can improve listening comprehension, vocabulary acquisition and word recognition skills.
Viostream's automatic caption feature comes standard at every account level and generates high-quality captions every time you upload a video to the platform. The caption editor analyzes your video, converts speech to text and creates captions for you to review. You can then publish these captions, putting you one step closer to ADA compliance videos.
Alternatively, you can invest in premium captions, where human experts create captions for your video with 99.9 percent accuracy in the first draft. Learn more about Viostream's captioning features here, or start your free trial and see them for yourself.
Related Reading: 3 Types of the Best Accessible Videos
Creating transcripts for your visual content can also help you create ADA compliance videos. Essentially, a transcript is a text version of the video's audio track. Viewers can download this document and read a transcript to better understand the content in a video. You can post video transcripts on your website or in the video description section under a media player.
Always create accurate transcriptions of your video content so those with disabilities can enjoy the same viewing experience as everyone else. Although transcribing content can take a long time, especially for long videos, it can remove any barriers that prevent people with disabilities from watching and listening to your videos. Also, audio transcriptions are a requirement of Web Content Accessibility Guidelines (WCAG).
The Transcription Certification Institute has some best practices for audio transcriptions that can apply to ADA compliance videos:
Related Reading: 7 Reasons to Incorporate Video Into Your Marketing Plan
Using an accessible video player can also help you create ADA compliance videos. These players let viewers enlarge or zoom into videos if they have vision problems. The best video platforms have a button at the bottom of the media player that enlarges the video screen.
Some accessible video players might include a user interface that offers keyboard support and lets audiences watch videos without a mouse.
Viostream lets viewers enlarge videos to full screen by clicking on a button in the bottom right-hand corner of the media player. Viewers can watch full-screen videos on any browser or device, making visual content more accessible for those who have vision problems.
Related Reading: 6 Benefits of Using Video on Your Website
Accessibility is important for every business that wants to create video content that resonates with audiences. Using captions, transcripts and an accessible media player can help you create ADA compliance videos and improve the viewing experience for your entire audience.
Viostream is an enterprise-level accessible video platform that can help you reach new audiences. Start your free trial with Viostream today and explore its accessibility features even further.
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