As video becomes an increasingly critical aspect of reaching consumers, collaborating with colleagues, and identifying emerging trends, companies of all sizes need to explore reliable video platforms. When you start learning about popular platforms, you will likely find several Brightcove vs. Viostream articles. The following comparison should help you decide which option matches your needs best.
Employment Trends Favor Video
Take your decision seriously. The Covid-19 pandemic forced many companies to move employees off-site. Work-from-home, however, has been a growing trend for years. The pandemic simply sped up the inevitable. Many employers will continue to follow this change because studies show:
- 56% of employees can accomplish at least some of their tasks from home.
- Office desks are vacant 50-60% of the time.
- 82% of US employees say they want to work from home at least part of the time after the pandemic ends.
- 46% of US employees say they would look for new jobs if their employers do not let them work from home.
Video Offers Excellent Marketing ROI
Video has also become essential to reaching and converting consumers. Video ads, presentations, testimonials, tutorials, and demos influence consumers significantly.
When asked about the effectiveness of video marketing:
- 89% of marketers say videos give them a strong ROI.
- 87% of marketers say videos increase website traffic.
- 80% say that video helps increase sales.
- 83% say video marketing improves lead generation.
Video marketing matters so much that 95% of marketers plan to maintain or increase the amount that they spend on it in the coming years.
Should you choose Brightcove vs. Viostream? That depends on what you want from your video platform.
Brightcove vs. Viostream Overview
About Brightcove
Brightcove has a diverse video platform that some companies will find appealing. With access to so many tools, you can almost always find the feature you need to make your video successful. On the other hand, having so many features and independent tools often means it takes people a lot of time to master Brightcove. During the training process, you could struggle to meet your goals.
About Viostream
Viostream is a video platform designed to make sharing content easy, secure, and scalable. Businesses often choose it for its robust video library management, analytic, interactive video, and account management features. Viostream also gives you access to a secure network that lets you scale to your current need. For example, you can scale up when you need to train a large number of incoming employees. Afterward, you can scale back to normal.
Brightcove vs. Viostream Features
Free Trial Length
Brightcove: Unknown. Brightcove doesn’t publish this information on its website.
Viostream: 30 days
Target Audience
Brightcove: Businesses
Viostream: Human resource teams, marketing agencies, businesses, government agencies.
Video Integrations
Brightcove: Adobe, Sitecore, and some others.
Viostream: Adobe, PowerBI, Oracle, Salesforce, Tableau, and many more.
Video Embedding
Brightcove: Yes
Viostream: Yes
Analytics
Brightcove: Yes
Viostream: Yes (through the power of Salesforce Einstein Analytics and other integrations)
Security
You probably worry that a security breach will damage your company’s reputation and prevent you from serving clients. It makes sense to worry about those problems because they have both short-term and long-term consequences. The scope of data breaches becomes even more obvious when you assign a financial cost to them.
On average, data breaches cost companies in the US $3.86 million each in 2020. That’s actually a slight dip from 2019. Many researchers believe that threats will escalate in coming years, though, as criminals hone their phishing and malware attempts.
Brightcove offers the typical security features you should expect to find, including:
- URL tokenization.
- IP restriction.
- Single sign-on.
- AES encryption.
Viostream takes several extra steps to provide more robust security that gives companies significantly more control over their content and who accesses it. Standout security features for Viostream include:
- Viewer access control with geo-fencing options.
- Domain whitelisting.
- Strong password policies.
- Account management with assigned user roles and sub-accounts.
- ISO/IEC 27001 compliance.
Brightcove Vs. Viostream Pricing
Brightcove makes it difficult for potential customers to know how much they will pay for services. The company does not publish its prices, so you need to contact a sales representative for a quote. Without price transparency, sales reps have chances to charge higher fees or add features companies do not need.
Viostream has three pricing tiers, making it easy for you to choose a plan that matches your business needs.
The Lite plan starts at $100 per month. It’s a good option for those starting out in video.
The Professional plan starts at $500 per month. Most growing companies find that the Professional plan works well for them.
The Enterprise plan’s price starts at $4,000 per month. Companies that choose the Enterprise tier have already established themselves as video leaders that need a lot of storage and bandwidth.
Related Reading: A Review of Brightcove vs. Vimeo vs. Viostream: Costs, Features, Integrations and More
How Viostream Can Help
Viostream is committed to staying ahead of the latest video trends to give businesses and government agencies the tools they need to succeed. As video becomes more important, you will need a platform that puts your concerns first so you can share, publish, and store video content easily.
Are you ready to learn more about how Viostream can help? Start your free trial today.
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