6 Types of Corporate Videos to Produce in 2021
Research shows that video is the most powerful, most effective way to communicate to audiences today. And people enjoy watching videos. In fact, research demonstrates that they prefer to consume video more than almost any other type of media. Did you know that people watch more than a billion hours of video on YouTube alone every single day?
If you run a business and you want to build your reputation, improve internal education, and increase your number of revenue streams, this list shows you which types of corporate videos to produce in 2021. You can use the online video medium as a way to communicate both to your team and the public in the coming year by incorporating the following types of videos into your strategy.
Table of Contents
- Brand Intro/Company Profile Videos
- Testimonial Videos
- Product or Service Demonstrations
- Internal News and Announcement Videos
- Company Training Videos
- Online Commercials
Brand Intros / Company Profile Videos
When a person visits your site, it’s usually because they want to know more about your brand. Rather than include a long page of text about the history of your company, its values, and its mission, create a video that profiles your brand and add it to the "About Us" page of your company's website. When you use a video to introduce your company's background, who you are, and what you do, you increase the chances that people consume that information and that they get a real sense of who you are, your aesthetic, and your intended audience. This can not only help you communicate effectively about your company but also better pinpoint potential customers and then increase your chances of converting website visitors into paying customers.
Some of your best marketing resources come not from paid ads or content your team dreams up, but from your customers and clients. A happy customer can become a loyal brand ambassador willing to advocate for your company. To capitalize on this, record a collection of happy customer testimonials on video and add them to your website or use them as marketing material. People trust word-of-mouth recommendations over other types of promotion, so you can utilize their power to show other potential customers that your offerings make buyers happy. Having it on video proves that the testimonials are coming from real people, which is much more relatable than written testimonials. All this can lead to more effectively convincing people that they should buy from you, too.
Product or Service Demonstrations
Does your company offer a unique or especially appealing product or service? If so, consider producing a product or service demo video. Record someone at your company—or a happy customer—using your product, experiencing your service, or explaining how your offerings work. Product and service demo videos don't just make what you are selling more appealing. They can also be useful resources to customers who have already bought from you and need guidance, thus serving as an educational resource as well. People also like to see "behind the curtain" at companies, and product or service demonstrations are a good chance to give people a glimpse into your company's inner workings, which can help reveal your personality and make you more likable to audiences.
Internal News and Announcement Videos
Videos don't have to be public-facing. They can also be incredibly helpful internal communications tools that you can use to make company announcements or to share big organizational news. You can better explain big events via video than email by demonstrating emotion and attitude through your tone of voice, body language, and more.
Videos also ensure that everyone can access the news simultaneously and that your team members can revisit the news to verify details or learn more after their first consumption. Using videos to share internal news or announcements is a great way to help make your team members see that you are human, increase the feeling of connection they have with you, and build stronger teams.
Company Training Videos
Another type of internal video to produce in 2021 is an internal training video which you can use to educate your team members on how to perform a task or use a product. Company training videos are incredibly effective resources for doing employee education, and they can be used again and again, so you don't have to take time away from your busy schedule to engage in training every time a new person joins the team.
Since so many people are consuming videos online, it makes sense to make a video commercial that will play online for consumers/potential customers. You can create videos that promote your brand, a new service or demonstrate a new product. Then place those ads to run on platforms or in publications where you know the right audience spends time. Online video commercials are more likely to be consumed than annoying banners or pop-up ads, so increase the chance your advertising content gets consumed by relying on video commercials as one of the types of corporate videos you produce in 2021.
How Viostream Can Help You with Your Corporate Videos in 2021
Viostream is one of the world's leading video streaming platforms for businesses, government organizations, and other groups that are serious about their video content presentation. If you are ready to harness the power of corporate videos in 2021, then consider using Viostream today. You can use our technology to publish and broadcast your videos, as well as to live stream videos to your team and the public. Viostream offers you the capability to track your videos' performance so you can ensure your corporate videos are having the intended effects throughout the year. Contact our customer support team to learn more about how Viostream can serve your business or organization.