How to Use Videos in Email Marketing

How to Use Videos in Email Marketing

If you're going to master the marketing game today, you're going to need to learn to take advantage of all digital channels that are available to you. Social media is a powerful way to spread the word about your company, as is placing display ads online. Email marketing is an important type of marketing your business should not overlook. Email marketing utilizes the power of getting direct messages into someone's inbox so you can demonstrate what your business has to offer. These offerings can be things like knowing a client's wants and needs, sharing relevant information, or having beautiful content that is fun to look at.

There is one way to make your marketing emails particularly powerful, and that is to use videos in them. 80% of video marketers say using video in emails for marketing has helped increase sales. Video emails for marketing can end up drawing in more watchers and readers than ever—and they can be the piece of content that end up bringing a new lead to the site, which can result in a new paying customer.

Want to know more about the videos in emails that marketing teams regularly utilize to help grow their crowd of customers? Read on. Or, to see some examples of email videos that have helped for enterprises, check out a tool like Viostream. Viostream is a video platform that hosts videos in the cloud, and companies can use it to store and then disseminate their video in emails marketing content. Check out examples to see what type of marketing videos best resonate with you.

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Including the Videos in Email Marketing

The first step to using videos in email marketing is understanding how to get the videos into the marketing emails. Choose a video hosting platform like Viostream to publish and store the videos. Then, embed the videos into the body of the email so the recipient can watch the video in a small player within the message. An alternative to embedding the video is including a link to it. By using a video link, you can take a message recipient to a company page where your video is hosted and can be watched in a player. This can be a powerful tactic because it can get them out of their email inbox and to your own company website.

Tell Stories in Marketing Videos to Move Email Recipients

The best way to use video in emails for marketing is to tell stories in those videos. Whether you're sharing the mission and values of your company or offering an ad that sells your product, the video should tell a tale in a recognizable format, and it should draw people in with emotion. Stories in videos have been shown to be the most persuasive way to change people's minds and deliver specific messages that land, so incorporating videos that have stories in them are a great way to make people feel something about your brand—then to encourage them to buy.

How Viostream Can Help With Videos in Email Marketing

There is no doubt that the video is an unbelievably powerful way to spread the word about your company. You can use videos on social pages, websites, the TV, and more. If you have also recognized the power that video in emails for marketing can have, a great tool for your business is Viostream.

Viostream is one of the world's leading video platforms created for businesses and enterprises of all sizes. The platform can be an excellent tool for anyone who wants to use videos in a variety of ways: from staff training to remote onboarding and beyond. Marketers who are ready to use video in order to grow their audience will especially like Viostream, since its ease of use, branded video capabilities, and accessibility features all make it a convenient and effective way to infuse video into an already powerful marketing tool. Viostream also have industry-leading analytics and integrates with a wide variety of business intelligence tools so you can gauge how well your video email marketing performs.

Reach out to us today to get started, and we can talk you through how the power of video will change the outcome of your business.

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Evan Parker
Evan Parker
Chief Executive Officer
Evan is the Chief Executive Officer, with over 15 years of leadership experience across technology, management consulting & military service.
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