Corporate Communication
Jul 25, 2022

What Are External Communications?

A business typically consists of several levels of departments and employees and survives with support and profit from its customer base. Communication with all is essential, but companies must communicate differently with internal and external audiences to achieve the desired results.

Therefore, there are two primary communication types:

  1. Internal communications
  2. External communications

External communications are the processes responsible for communicating with people and entities outside your organization. These include customers, businesses, suppliers, partners, investors, government agencies, and law enforcement.

Viostream supports video use for both avenues, but for now lets focus on just external communications. With a deeper understanding of external communication, you’ll be able to improve engagement and interactivity when you are exchanging information with team members, customers, investors, and other businesses.

What Are External Communications Used For?

You may use external communications to exchange information that will educate, inform, or entertain the people outside your organization. This may include:

  • Company achievements
  • Product developments
  • Discounts, promotions, and giveaways
  • New releases and service announcements
  • Brand identity

There are also various technologies to communicate with people externally:

  • Email
  • Live chat
  • Video hosting platform
  • Social media
  • Phone
  • Press releases
  • Brochures
  • White papers
  • Blog posts

When it comes to video communication, Viostream is a business-oriented cloud hosting platform with unparalleled security and analytics features. Ideally suited for optimizing external communications. Viostream is an easy-to-use, cloud-based app that helps you create, share, manage, and measure your video. Video is an optimal solution for communicating with partners, stakeholders, the community, and your customer base. Start your free account today and experience the benefits Viostream provides.

How Are External Communications Different From Internal Communications?

Using Internal Communications

Internal communications describe the conversations that occur between people within your organization. This might include other managers and team members, including temporary employees. These conversations also usually tend to be less formal.

Communicating internally might require the exchange of sensitive information that you don't want an external audience to see. You must always consider security and data compliance when choosing technologies that facilitate internal communications within your organization.

Using External Communications

When communicating externally, you want your communication to reflect your organizational values and company culture. If you were to use the incorrect tone or say the wrong thing, it could harm your reputation.

Businesses must develop strategies for both external and internal communications. Almost every organization will need to communicate externally and internally at some point, so be sure to choose the right methods, technologies and communication channels for better information exchange.

Formal External Business Communications

Formal communications are structured and professional items such as press releases, sales presentations, and end-of-year reports. Use these channels to communicate information to stakeholders, investors, and traditional media outlets.

Informal External Business Communications

Informal communications like social media posts, blog posts, and TV commercials. In most cases, businesses use this type of communication when speaking to a consumer audience. Use these channels to communicate information to customers, prospective customers, and the public.

Now that video content is imperative to a business, a hosting platform like Viostream makes it easier for you to communicate both formally and informally with a wide range of distribution options.

How Video Helps

Video makes it easier to streamline most any form of communication. While statistics such as “90% of information transmitted to the brain is visual” have no source and thus no proof, recently neuroscientists from MIT have discovered that the brain can identify images as quickly as within 13 milliseconds. The study appears in the scientific journal Attention, Perception, and Psychophysics.

One image can convey an entire scene that might take a full sentence or even a paragraph to describe, thus delivering this information in 13 milliseconds rather than a few seconds. Now when you accompany this with dozens of images a second, and then also add in an aural information, you can really understand why video content is far more effective at delivering information than text.

More and more of the internet’s traffic is taken up by video, with a greater amount outside of B2B. As the audience for online video grows, you will need to develop your external communication to take advantage of this opportunity.

Professional video hosts like Viostream provide many features for external communications that you won't find on free video hosting platforms:

  • Enhanced security that keeps your sensitive data safe
  • Transcripts, reliable closed captioning, and other accessibility features that make your video content available to everyone
  • Playback speed-selector and chaptering options
  • World-class customer service
  • Varied analytics so you can gather unparalleled insights into your external business communication strategies
  • An easy-to-use platform that also expedites internal communications

In Conclusion

If you are a B2C company, external video communication isn’t just a benefit, it’s a necessity. Though regardless of whether you focus on internal or external communications, using a video platform like Viostream to streamline this exchange of information will prove valuable. You can communicate with more people, improve engagement, and get your message across efficiently with minimal extra effort or expense.

Start your free account today, and discover how you can best reach your audience.

Paul Vecchiato
Paul Vecchiato (Chief Technology Officer) has been delivering value to users through video products for 15+ years
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