What Are External Communications?

In a business context, there are two communication types:

  1. Internal communications
  2. External communications

There are significant differences between these communication methods. Understanding the variations will improve engagement and interactivity when you're exchanging information with team members, customers, investors and other businesses.

In this guide, you'll learn about external communications and why they matter to your organization. You'll also discover why Viostream is the No.1 video platform for optimizing external communications.

Table of Contents

  1. External Communications Defined
  2. Differences Between Internal & External Communications
  3. Benefits of External Communication
  4. 2 Types of External Communications
  5. How Viostream Helps
  6. Final Word

External Communications Defined

External communications are the processes responsible for communicating with people and entities outside your organization. These include customers, businesses, suppliers, partners, investors, government agencies, law enforcement and others. Depending on your role, you might communicate more with people externally than you will internally.

You may use external communications to exchange information such as:

  • Company achievements
  • Company developments
  • Discounts, promotions and giveaways
  • New product releases and service announcements
  • Any general information that will educate, inform or entertain the people outside your organization

You might use the following technologies to communicate with people externally:

  • Email
  • Live chat
  • Phone
  • Social media
  • Press releases
  • Brochures
  • White papers
  • Blog posts
  • A live video platform like Viostream

Differences Between Internal & External Communications

Internal Communications

Internal communications are the processes responsible for communicating with people within your organization. These people might include other managers and team members, including temporary employees. You may use internal communications to exchange information like company developments, sales reports, team events, and organizational changes.

When communicating internally, you may use acronyms or other shorthand to convey information that only people within your team understand. You might also use a less formal approach to communication.

Communicating internally might require the exchange of sensitive information that you don't want an external audience to see. Because of this, you must always consider security and data compliance when choosing technologies that facilitate internal communications within your organization.

Learn more about how Viostream revolutionizes internal communications for businesses and governments.

External Communications

When communicating externally, you might take a more formal approach to communication. Also, you want your communication to reflect your organizational values and company culture. Use the incorrect tone or say the wrong thing, and it could harm your reputation.

Pro-tip: Develop strategies for both external and internal communications. Almost every organization will need to communicate externally and internally at some point, so choose the right methods, technologies and communication channels for better information exchange.

Benefits of External Communication

There are various benefits of external communication for your business, such as:

  • Increase awareness about your products/services to a large global audience
  • Generate sales and moves customers through your sales and marketing funnels
  • Communicate with the media, government and law enforcement
  • Maintain your reputation

2 Types of External Communications

Formal External Business Communications

Formal communications include press releases, sales presentations, end-of-year reports and other methods. Use these channels to communicate information to stakeholders, investors and traditional media outlets.

Informal External Business Communications

Informal communications include social media posts, blog posts and TV commercials. Use these channels to communicate information to customers, prospective customers and the public.

A video platform like Viostream lets you communicate both formally and informally.

How Viostream Helps

Viostream makes it easier to streamline external business communications. With Viostream you can create a custom video site where you can post videos about any topic you like, such as tutorials for products and services, content for public relations and brand reputation, or partnership and new initiative announcements. You can share videos on mobile-optimized sites with easy-to-use templates. The result? More people will see and engage with your content.

Viostream also allows you to livestream videos about any topic you like. From learning and development to sales pitches, you can generate livestreams with a click of a button from the Viostream platform. For additional engagement, you can generate livestream URLs and embed the streams directly into your website or blog.

Viostream provides many other features for external communications that you won't find on free platforms like YouTube:

  • Enhanced security that keeps your sensitive data safe
  • Transcripts, reliable closed captioning and other accessibility features that make your video content available to everyone
  • Various playback features, such as 4K
  • World-class customer service
  • Real-time analytics so you can gather unparalleled insights into your external business communication strategies
  • Video management features
  • An easy-to-use platform that also expedites internal communications

Final Word

External communications require different methodologies and technologies than internal communications do. Having an external communication strategy allows you to exchange information with customers, other businesses, the media and many others. Using a video platform like Viostream to streamline this exchange of information will prove valuable. You can communicate with more people, improve engagement and get your message across efficiently with minimal extra effort or expense.

Viostream optimizes video on demand, livestreaming and asynchronous communication. Businesses and government use this all-in-solution to communicate with the world. Contact our customer support team to learn more about how Viostream's professional video hosting platform can help improve your business communications today.

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