How to Create Effective and Efficient Training Videos

How to Create Effective and Efficient Training Videos

Workplace instructional videos are an invaluable resource for training and onboarding employees. The visual content of an employment training video improves engagement, interactivity, and asynchronous communication in your organization. Research shows that seven days after training, the average employee forgets 65 percent of information learned, but retention levels increase to 65 percent when visuals combine with the same information.

Related Reading: Ready to supercharge your corporate training videos? Check our our corporate training video production guide blog post.

Read on to discover the benefits of using training videos in your organization and how you can create this type of content with the proper digital tools.

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Benefits of Employee Training Videos

Save Money

Training videos can be a cost-effective way to save money on training and onboarding employees in your organization. One study suggests that 85 percent of every dollar spent on training goes toward delivering that training (paying for instructor costs, travel expenses, and other charges). Once you have invested in staff training videos, you can host them on a dedicated video platform where your staff can access them again and again with no additional financial outlay.

Remote Team-Friendly

Staff training videos can be an effective method for training and onboarding employees at home. Employees can watch these videos at home, which frees up space in your workplace and, in a public health emergency like the COVID-19 pandemic, encourages social distancing. Employment training videos are an effective option for workers both at home and in the office, as they are accessible at any time, on any device. On the other hand, instructor-led, scheduled training requires everyone to be available at a particular time, and often requires many to have to travel as well. It just isn't a feasible option in today's current business landscape.

Ease of Sharing Information

With training videos, you can share business-critical information quickly. If employees can't attend an in-person training session, they can still receive information via video from a centralized video host. You can also share training content with employees worldwide, reducing the need for them to be at your physical location. You can also foster a culture of continual learning to develop high-performing teams when you use a business-oriented video hosting and management platform. Viostream, for example, helps to keep your team engaged and can also integrate with your LMS. Try a free trial today.

Improve Internal Communications

Conventional in-office training is still effective, but learning objectives can suffer when participants ask too many questions or instructors deviate from the primary topic. With staff training videos, you can pre-record the most critical information and deliver it to employees on-demand, which improves internal communications considerably.

Adopt a Multi-Sensory Approach to Learning

Research shows video content fosters a multi-sensory learning approach that involves text, images, and sound. This approach stimulates multiple senses and improves cognitive connections among learners, helping them understand complicated concepts better. Because multisensory learning activities are based on whole-brain learning, it has proven more effective than just text-based learning or instructors giving a speech without proper visual aids.

How to Create Employee Training Videos

1) Choose a Topic for Your Video

Before you start rolling, you need to come up with a creative topic for your training video. It all depends on your learning objectives. Some example topics might be to promote better health and safety outcomes in your office, encouraging your sales team to learn a new approach, or to educate your customer service team on a new product line.

2) Select a Video Types

There are various types of videos to choose from when creating your training videos. But regardless of which one you choose, you should be sure that the video is engaging to your audience and fits with your topic and desired outcome.

Here are some of the more popular video formats used:

  • Tutorials
  • How-to guides
  • Animated videos
  • Roleplay videos
  • Discussion videos
  • Seminars

While you don't need an expensive studio set-up for any of these training videos, you should create a script or outline for your video to make sure you achieve your training objectives.

3) Use the Right Equipment

Again, you don't need to spend a lot of money of high-level equipment to produce internal training videos. Just a few basic items will do:

  • A good-quality camera for filming the instructor
  • A microphone so you can include audio in your video
  • Editing software
  • An online video streaming platform that lets you share your video with employees

Choosing a camera and microphone is the easy part. There are loads of makes and models on the market, and you should be able to find good-quality equipment for a few hundred dollars online. Finding editing software and a streaming platform is a little harder because there are so many different tools. Many companies utilize Adobe software for editing because it is reasonably priced and offers a multitude of useful editing features. For a hosting and management platform, you need tech that provides you with adequate security and media management features for engagement, interactivity, and asynchronous communication.

A robust, feature-rich, and secure video management platform like Viostream can help. Featuring best-in-class tools to support your work, Viostream also provides you with detailed reports, comprehensive analytics, and dedicated video portals for secure viewing. Start a free trial today and see how you can transform video hosting for your business.

In Conclusion

Staff training videos are a sure-fire way to improve learning engagement, collaboration, and asynchronous communication. Various studies prove the value of this visual content for information retention, making training videos a valuable resource. Using an online video platform like Viostream takes your videos to the next level with advanced security, analytics, and media management features that encourage deep learning wherever your employees are in the world.  

Viostream is a video platform solution that helps you create and share staff training videos of various formats. You can also create live videos and embed this content into your website or blog. Here are some features you can expect from Viostream:

  • Enhanced security tools that protect your proprietary information
  • Advanced analytics that let you discover how employees engage with your content
  • Branded video galleries that mirror the look and feel of your business identity
  • HTML5 playback, 4K support, and global CDN delivery
  • Employees can access training videos across multiple devices
  • Accessibility features like automatic captions and adjustable player
  • Downloadable content, interactive transcripts, and in-video calls-to-action

Viostream is your go-to video platform for staff training videos with a broad range of video-on-demand and live streaming features for organizations of all types. Start your free trial today and explore your possibilities.

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Brendan Sas
Brendan Sas
Customer Success
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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