Corporate communication is more than just words and sentences. It's the foundation of business success. It's how you exchange information with co-workers, customers, and clients.
There are two communication types in business: synchronous communication and asynchronous communication. Each one serves different purposes by allowing you to communicate with your audience in a specific way. But which type is right for your business?
Learn about synchronous vs asynchronous communication, and why you should invest in a video platform like Viostream to deliver internal and external messages.
Synchronous and asynchronous communications are two ways corporations exchange information.
This communication type occurs when organizations deliver messages in real-time. The person sending the message and the person receiving it are both present, allowing for a steady flow of communication.
A phone call is an example of synchronous communication. The caller and the receiver exchange information with each other at the same time. Both are present. Communication happens in real-time. Other examples of synchronous communication include:
This communication type doesn't require the person sending the message and the person receiving it to be present at the same time.
An email is an example of asynchronous communication. You might send a message to a colleague in your London office at 6 p.m. EST, and the recipient might not read your message until the next morning. Other examples include:
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Both synchronous and asynchronous communication have pros and cons. To decide which is right for you depends on a number of factors related to your industry and company culture. The following list of pros and cons can help you decide.
Choosing between synchronous and asynchronous communication depends on the type of message you want to exchange and the person you are exchanging it with. If you have clients or customers overseas, asynchronous communication via email or online chat might make more sense. However, daily sales meetings via a video conferencing tool might benefit you if you need to exchange business-critical information in real-time.
Most businesses switch between synchronous and asynchronous communication depending on the scenario or context. For example, an organization might handle less urgent communications like customer service problems via email but solve critical issues like data breaches via phone.
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Viostream is an enterprise-level video platform that improves both asynchronous and synchronous communication in your organization.
In addition to its dual-functionality communication options, Viostream is a top video platform for many businesses and governments because of its baked-in video analytics and integrations for business intelligence tools like Looker and Metabase, allowing you to generate deep data insights about video engagement, audience retention, viewership, and other essential metrics that influence corporate communications.
Other features include:
Start your free trial now and see how Viostream improves your corporate communications with its range of synchronous and asynchronous technologies.
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