The Benefits of Video Hosting for Business
In 2020, we quickly learned the importance of video when suddenly we couldn't hold in-person meetings, gatherings, conferences, and other events. As we find our new normal in the post-pandemic world, the need for video hosting is not going anywhere. In fact, 66% of consumers report that video is their preferred way of learning new information.
There are many benefits associated with video hosting for businesses, from marketing effectiveness, employee engagement, and convenience to internal communications benefits. Learning what video hosting is and its biggest benefits will help you reap the power of video for business today.
What is Video Hosting?
Video hosting is the process of uploading videos to a platform that makes your videos available online in all the places you wish to be. Take YouTube as an example — you upload your video, add a description and a few keywords, and it becomes available to millions of viewers around the world with one simple click. However, although YouTube is a super simple video platform, it's not ideal for businesses. For one, ads are becoming more and more prevalent on YouTube, which means that if your target audience has to sit through a 15-second ad before getting to your content, they could become bored and disinterested before they even get the chance to watch your video. What's more, video hosting can be a full-time job. That's why companies choose to outsource their video hosting because of the time, effort, and money it takes to host videos internally. A professional video hosting platform also ensures your viewers won't deal with a slow-loading video or your website crashing, sending frustrated customers off your site and onto a competitor’s.
Video Hosting Benefits
Corporate managers, business owners and entrepreneurs are never for want of work to do. While video assets may be a critical part of your internal and external communication plans, that doesn't mean you have time to manage them by yourself.
Here are a few ways in which engaging a professional video hosting partner can help save you time and improve the performance of your videos among employees and potential customers.
A Stellar Viewer Experience
Video hosting can help you present your videos in the most professional and credible manner possible. But you also have the option to produce entertaining or emotionally persuasive videos as well. Video hosting helps make the image crisper and provides a video player in which the viewer can control the volume and fast forward, pause, and rewind the video as they please. This contributes to a positive viewing experience to ensure your message is heard. When you partner with a professional video host, you can sit back and relax while we do what it takes to ensure your videos are optimized for a top-notch viewing experience. Should any issues occur, we'll be able to fix them ASAP before the viewing experience is disrupted.
Increased Efficiency and Productivity
Stop wasting resources, time, and money trying to figure out how to post your company videos effectively. Hosting services manage all the heavy lifting of video hosting so you can focus on growing your business and nurturing client relationships. Hosting services will also compress your videos as needed and automatically encode them to make sure they're viewable across all devices.
More Effective Video Marketing
Video hosting allows you to organize all your videos in a place you can easily use, store, and find them which gives you a better return on investment. Plus, depending on your preferences, viewers can find your other videos all in one convenient, searchable location. A professional video hosting service will make storing and finding your video even easier by storing all video content in one place. Say goodbye to spending hours combing through files and data to find what you're looking for.
Security is more important for businesses than ever these days. If you want to control who watches your videos that contain confidential or proprietary information, then professional video hosting is for you. Professional video hosting services will provide rigorous security to allow you to share private content with the confidence of knowing who is watching at all times.
Being able to control your video’s audience is also key to fostering collaboration because you can solicit comments and feedback in private. Instead of dealing with hundreds of spam comments, you’ll only receive feedback that is thoughtful, professional, and necessary. Professional video hosting can further help foster collaboration by offering you suggestions and advice based on our expertise and experience in the industry.
Better Customizing Options
Professional video hosting gives you more options to customize your video for a better and more tailored customer experience. You can customize your video in many ways including:
- Edit the color, controls, and design of the video library to ensure it matches your brand
- Prompt the user to enter their email address to access the video which allows notifications when you upload a new video. What’s more, capturing email addresses and creating a growing list of prospects is a very effective marketing tactic.
- Insert calls-to-action in the video to motivate viewers to subscribe or purchase something.
- Add links in the video to direct users to website pages so they can learn more about your brand or products.
- Create pop-up titles and descriptions to clarify and amplify your messaging at specific times
How Viostream Can Help
Video content will continue growing in popularity and demand. As the video boom continues, the more important it is for businesses to collaborate with a professional video hosting platform, and for you to begin or improve your video marketing campaigns and share your message effectively.
Are you ready to reap the benefits of a video hosting platform? Viostream offers video streaming services for enterprises, startups, government organizations, educational institutions, and much more. We also offer live-streaming capabilities, collect and analyze data, and allow for branded streaming. Contact us today to learn more about how Viostream can serve your business or organization.