What Are Staff Training Videos and Why Do You Need Them?

What Are Staff Training Videos and Why Do You Need Them?

As a result of emerging and advancing technologies, as well as the remote working revolution in the wake of the Covid-19 pandemic, companies have developed new strategies to properly train their employees. One of the most effective strategies is through the use of video. Even if you aren’t involved in marketing and the associated jargon, you likely already know that videos are a highly viable option for attracting and converting leads. But what are staff training videos? And why are they a good choice for your organization?

What Are Staff Training Videos?

Put simply, a training video is any video created for the purpose of teaching an individual a new skill or providing them with pertinent knowledge. Videos are now the chosen form for information consumption. Not only are they more engaging, but they also help viewers absorb information better. In fact, according to Forbes, viewers retain 95% of a message when they watch it in a video, compared to just 10% of a message when it is in text form.

Many brands and organizations have already realized that staff training videos are much more effective for developing high-performing teams than simply handing out instructional memos or handbooks. Additionally, when you integrate your video content with your learning management system (LMS) using a video hosting and management platform, you can really take your training program to the next level.

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What are Staff Training Videos Used For?

Staff training videos can serve a number of purposes. They can be an excellent tool for onboarding new employees. You can send new hires your training videos to be viewed before their start date, enabling them to get a head start on learning about their role, the company culture, and what a typical day is like.

But when you ask a manager or team leader, “What are staff training videos?” they will likely have more to say. Using training videos for onboarding is just the start. Training videos can be continually created and utilized to help teams advance their skills and knowledge.

For example, suppose your company is introducing a new product. A training video can be made to showcase the features and benefits of the product to the sales team. Another training video can be made for the marketing department or manufacturing department, focusing on the information they need.

Another purpose for a training video is to show staff how to use a new application, such as a spreadsheet app or online meeting software. Explainer videos are also a type of training video that, as the name implies, explains something about a product or service, or even about the company itself.

What Are Staff Training Video Benefits?

There are many benefits to both the company and the individual viewing the training video. These include:

  • Cost Savings. Training videos save money on repeatedly hiring instructors or speakers, and effectively eliminate travel expenses.
  • Accessibility. Videos can be watched anywhere, at any time. That makes them ideal for providing training and learning development to both remote workers and in-office employees.
  • Improved Engagement. As mentioned above, videos are highly engaging. That helps to keep employees interested, and they retain the information better.
  • Versatility. Videos can be created in a number of different styles befitting the subject matter, as opposed to just a speaker providing a lecture or pages of bland text.
  • Measurability. Using analytics, you can easily measure the effectiveness of your video training program.

Viostream, for example, offers comprehensive analytics and detailed reports about your videos. From measuring important KPIs and much more, Viostream's video hosting and management platform is designed to help you make the most of your video content for a strong ROI. Start your free trial today.

In Conclusion

So now that we’ve answered the questions, what are staff training videos, as well as what are staff training videos used for, the next step is to begin creating your own training content. Doing so is relatively easy and inexpensive, and the benefits are well worth the time it may take to first get a video training program implemented. When you have sufficient content to work with, you’ll need a reliable and business-oriented video hosting platform with unparalleled security and analytics tools.

Viostream is your go-to video platform for staff training videos, featuring a broad range of video-on-demand and live streaming features for organizations of all types. Start your free trial today and explore your possibilities.

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Brendan Sas
Brendan Sas
Customer Success
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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